CASE STUDY
Mean Finance
A censorship-resistant, user-friendly, self-custody, permissionless & trustless bank bringing everyday banking workflows and real-time finance to crypto and DeFi
Overview
Mean Finance is a platform that brings traditional banking workflows to the world of cryptocurrency and decentralized finance. Built on Solana, Mean Finance enables users to stream money in real-time, automate payments, and access DeFi tools while maintaining complete self-custody of their assets.
The platform enables users to create and manage international accounts with multiple assets, access deep liquidity markets, utilize a decentralized exchange, and leverage features like money streaming for salaries and subscriptions, DCA (Dollar Cost Averaging) strategies, and seamless fiat on/off-ramp integration.
For DAOs, projects, and organizations, MeanFi offers comprehensive tools including multi-signature wallets, treasury management, automated payments and collections, and protocol-owned liquidity solutions—making it a complete financial operating system for the Web3 era.
$3.5M Funding Round
In November 2021, Mean DAO successfully raised $3.5 million in a strategic funding round, demonstrating strong confidence from the venture capital and DeFi communities in the project's vision.
Lead Investors
Three Arrows Capital
Major crypto hedge fund and venture capital firm
SoftBank's SB Opportunity Fund
Global investment powerhouse
DeFiance Capital
Leading DeFi-focused investment fund
Strategic Partners
Skyvision Capital
Solar Eco Fund
Sesterce Capital
Big Brain Holdings
Gerstenbrot Capital
a41 Ventures
Solanium Ventures
MEXC
PrimeBlock Ventures
Gate.io
LPI
Notable Individual Investors
Akshay from Solana Labs
Tanmay from SuperteamDAO
Norbert from Synthetify
My Role
Lead Designer
As the Lead Designer for Mean Finance, I was responsible for:
- •Social Media Graphics: Creating visual content and graphics for social media channels
- •Event Graphics: Designing promotional materials for community events and initiatives
- •Announcements: Creating graphics for platform updates and community announcements
- •Educational Visuals: Designing visual content to help explain DeFi concepts
Impact & Traction
$70M+
Market Cap (Diluted) - Reported at Launch
Major Exchanges
Listed on Gate.io, MEXC, BitMart
My Contributions
Social Media Graphics
Designed graphics and visual content for social media channels
Event Graphics
Created promotional materials for community events and campaigns
Key Designs & Deliverables
Community Events
- •Chess tournaments to build community bonds
- •Twitter Spaces for DeFi discussions and AMAs
- •Learn and Earn quiz sessions for education
- •Lifestyle content series to humanize the brand
Visual Content
- •Social media graphics for announcements and campaigns
- •Event promotional materials and banners
- •Educational content with visual explanations
- •Community celebration and milestone graphics
Community Growth Initiatives
I created graphics and visual content for various community initiatives:
Intra Chess Tournament
OBJECTIVE
Build community bonds through competitive gaming
IMPACT
Community engagement event with multiple participants
RESULT
Strengthened community relationships and increased Discord activity
Mean Lifestyle, Love and Relationship Series
OBJECTIVE
Humanize DeFi and create relatable content beyond finance
IMPACT
Social media content series reaching the community
RESULT
Expanded audience demographic and increased brand relatability
The Future Development of DeFi AMA Space
OBJECTIVE
Position Mean Finance as a thought leader in the DeFi space
IMPACT
Twitter Spaces event featuring industry discussions
RESULT
Enhanced credibility and community engagement
Mean Learn and Earn Quiz Sessions
OBJECTIVE
Educate users about DeFi concepts while rewarding engagement
IMPACT
Educational quiz series with community participation
RESULT
Improved user understanding of platform features
Mean Reddit Page Launch
OBJECTIVE
Expand community presence to Reddit and tap into crypto-native audience
IMPACT
Launched official Mean Finance subreddit
RESULT
Created additional channel for community discussions and support
Challenges & Solutions
Challenge: Visual Consistency
PROBLEM
Need for consistent visual branding across multiple social media platforms.
SOLUTION
Created graphics templates and visual content that maintained brand consistency across Discord, Twitter, and Telegram.
Challenge: Educational Visuals
PROBLEM
DeFi concepts like money streaming and DCA needed visual explanation.
SOLUTION
Designed educational graphics and visual content to help make complex concepts more accessible to users.
Challenge: Event Promotion
PROBLEM
Community events needed promotional materials to attract participants.
SOLUTION
Created event graphics for various initiatives including chess tournaments, AMA spaces, and quiz sessions.
Key Learnings
01
Simplicity is Essential
In DeFi, the most successful products hide complexity while maintaining power
02
Community is Core
Engaged communities drive adoption more effectively than paid marketing
03
Education Drives Adoption
Users who understand the technology become loyal advocates
04
Design Builds Trust
Thoughtful, professional design signals security and reliability
05
Iterate Based on Feedback
Direct user feedback led to the most impactful improvements
Conclusion
Working with Mean Finance provided valuable experience in creating graphics for the DeFi and blockchain space. I contributed visual content for various community initiatives and helped maintain visual consistency across the platform's social media presence.
This role helped me understand how to create effective visual content for Web3 communities and communicate complex concepts through design.