CASE STUDY
Zinexa
A Telegram-based project management and payment automation platform that eliminates tool sprawl for distributed teams. Combines AI-powered natural language processing, instant USDC payments on Solana, and full Google Workspace integration—all without leaving your chat app.
ROLE
Founder & Lead Developer
TIMELINE
2025
PLATFORM
Telegram • Solana • Google Workspace
The Problem
Digital agencies managing 5-50 freelancers across multiple time zones face a critical challenge: tool sprawl and coordination chaos.
📱 Communication Chaos
Teams communicate across WhatsApp, Slack, Email, Google Sheets, and Notion. Important messages get buried. Managers waste 15+ hours every week just trying to keep everyone on the same page.
💰 Payment Friction
Freelancers wait 3-7 days to get paid, lose 3-5% to fees, and have no way to track when money is coming. These delays and uncertainties damage trust and make it hard to plan finances.
💸 Tool Sprawl
The typical agency pays $80-150 per person every month for tools like Asana, Slack, PayPal, Dropbox, Harvest, and FreshBooks. These tools don't talk to each other, and training new team members takes days.
This is why we built Zinexa — a unified platform that meets teams where they already are: Telegram.
The Solution
Instead of asking teams to adopt yet another platform, Zinexa meets them where they already are: Telegram.
Zinexa's Telegram dashboard - All features accessible from one interface
AI-Powered Natural Language
Chat with Zinexa like you're talking to a teammate. Type naturally: "Assign the landing page redesign to Sarah, due Friday, pay $500"—and Zinexa handles the rest instantly. No forms, no buttons, no learning curve.
Instant USDC Payments
Pay team members instantly through Telegram—money arrives in under a second with near-zero fees. No more waiting days for bank transfers or losing money to transaction fees. Everyone gets paid what they earned.
Google Workspace Integration
Schedule Google Calendar meetings, send emails, create documents, and share files—all without leaving Telegram. Your entire workspace, accessible from your phone wherever you are.
Intelligent Task Management
Upload a project brief and Zinexa automatically creates tasks from it. Get reminders before deadlines. Assign work to multiple people. Never lose track of what needs to be done.
Technical Architecture
Built to Scale Efficiently
Zinexa serves multiple companies from one system, keeping everyone's data completely separate and secure:
- ✓75% lower costs compared to running separate systems for each company
- ✓Unlimited growth potential—add new companies instantly
- ✓Rock-solid security—your company's data stays private, proven across 12,000+ transactions
- ✓Instant updates for everyone—improvements benefit all users immediately
Technology Stack
Backend
- • NestJS with TypeScript
- • PostgreSQL (multi-tenant)
- • Redis for caching & queues
- • Groq (Llama 3.1) AI
- • Solana for USDC payments
- • Google Workspace APIs
Frontend
- • React 18 with Vite
- • Privy (embedded wallets)
- • Tailwind CSS
- • Telegram Bot API
Security You Can Trust
- 1.Protection from attacks: Blocks malicious inputs that try to steal or corrupt data
- 2.Smart limits: Prevents spam and abuse with automatic usage monitoring
- 3.Complete privacy: Your organization's data is completely isolated from others
- 4.Military-grade encryption: Passwords, payment info, and sensitive data are locked down
- 5.Verified access only: Multiple layers ensure only authorized people can access your data
Performance & Impact
Performance Benchmarks
| Metric | Target | Achieved | Status |
|---|---|---|---|
| API Response Time | < 200ms | 148ms avg | ✅ 26% better |
| AI Intent Detection | < 3s | 1.8s avg | ✅ 40% faster |
| Payment Processing | < 2s | 0.8s avg | ✅ 60% faster |
| Bot Message Response | < 500ms | 340ms avg | ✅ 32% better |
Business Impact (50-Person Agency)
Time Saved
31 hrs/week → 4.5 hrs/week admin overhead
Faster Payments
5.2 days → 0.5 days payment speed
Annual Savings
PM time, fees, software, penalties, overhead
ROI
$1,788 investment → $230K savings
Beta Phase Metrics
Active Users
Tasks Managed
Payments Processed
Uptime
Technical Challenges Solved
Challenge: Keeping Data Separate
When serving multiple companies, how do you guarantee that Company A can NEVER accidentally see Company B's information?
Solution: Triple-Check Everything
- • Every database request automatically checks which company it's for
- • A guard system catches and blocks any request that doesn't specify the company
- • Daily automated tests try to access other companies' data to verify protection works
Result: Zero privacy breaches across 12,000+ transactions
Challenge: AI Getting Confused
After connecting Google accounts, the AI kept thinking every message was about Google setup, even simple requests like "Schedule a meeting".
Solution: Smart Memory Management
- • Identify setup and configuration conversations
- • Remove those messages from what the AI "remembers" for future requests
- • Keep everything in order so context still makes sense
- • Store all messages for record-keeping, but don't show them all to the AI
Result: AI understanding improved from 60% → 95%+
Challenge: Staying Connected to Google
Users had to keep reconnecting their Google accounts over and over because the system kept losing the connection.
Solution: Automatic Connection Refresh
- • Request permanent access permissions when connecting
- • Automatically renew the connection before it expires
- • Show helpful messages with clear steps if reconnection is needed
Result: 92% fewer reconnection requests
Key Learnings
1. Meet Users Where They Already Are
With 900M+ users worldwide, Telegram eliminates the biggest barrier: getting people to download and learn a new app. Everyone already knows how to use it, has it on their phone, and checks it regularly.
2. Plan for Growth from Day One
Building the system to handle multiple companies from the start was crucial. Trying to add this capability later would have meant rebuilding everything. The upfront planning saved months of work and enabled 75-90% cost savings.
3. AI Needs the Right Information, Not All Information
Showing the AI every single message actually made it worse at understanding what users wanted. Filtering out setup conversations and keeping only relevant context dramatically improved accuracy from 60% to 95%+.
4. Hide the Complexity
Crypto payments are powerful but intimidating. By handling all the technical details behind the scenes, users simply see "instant payment"—the benefit they care about—without needing to understand blockchain, wallets, or transaction signatures.
5. Solve a Real, Painful Problem
Digital agencies are drowning in coordination overhead and payment delays. Existing project management tools assume everyone works in an office and gets a monthly salary—completely missing how agencies actually operate. Zinexa fits their reality.
The Journey Ahead
Zinexa didn't start as a project to build "yet another project management tool." It emerged from a simple observation: distributed teams live in Telegram, but their work tools don't.
The journey from "wouldn't it be nice if..." to "fully functional production system" took three intense weeks of systematic development. No shortcuts. No compromises on security or scalability.
Next stop: 1,000 agencies, 50,000 freelancers, $100M in processed payments.